Namshi FWRD Launch

For Namshi's sportswear line launch, I developed the idea of focusing on all kinds of movement—running, dancing, and sports. I also wanted to embrace the brand's homegrown nature and pay homage to Dubai, so the backdrop remained authentic and traditional. I wrote the script with inclusivity in mind, ensuring the brand appeals to every body type and fitness level, rather than just high-performance athletes. The script and brand messaging reflected this ethos.